Saturday, 28 January 2012

Why Are These Methods Can Not Make Money Online


Introduce the network on the Internet there are many temptations to make money, but many so-called method not only can not make money online, some people may even strayed into the wrong path network of direct sales, if not a strong ability to distinguish, ranging from financial losses, re- the business of personal networks cause great mental shock. Although the Internet has a way to make money, but money is not so simple.
If you know the article describes several common network to make money scam, will understand why these methods can not make money make money online, including: multi-level marketing (MLM network); no third-party web site Alliance of credit; exchange click advertising network; Spam and other money making.

(1) multi-level marketing (MLM). Multi-level marketing is often said that the pyramid scheme, but the Internet has changed a pattern only, in fact, Internet pyramid scheme. Network Marketing in various forms, is not limited to health care products, cosmetics and other physical products, and more digital products, such as educational software, network space, and so on. The basic model is the first payment of a fee on to your home (or manufacturers), and then off the assembly line way to get through the development commission. This network of direct sales network is often not related to deep for some new users are tempted and eventually cheated. In fact, Network Marketing is not hard to identify. Online to join any formal Network Alliance (Alliance website or call, formal academic term called "network marketing membership" or "affiliate marketing") are free, such as Sohu Alliance, Alliance and many third-party websites Dangdang Network Alliance platform , when a certain effect after the commission paid to you by the merchants. Any affiliate program, if you pay first, it must be careful, and we can conclude that there are certain basic network characteristics of pyramid schemes. Do not expect to make money through direct sales network, not every day, if you calculate how much development can be much off the assembly line, because stupid people do dream of getting rich are a minority, most people are awake.

(2) third-party websites no credit union. Now many sites alliance is entrusted to a third party business, but some of the credit union did not develop the platform after members often do not pay membership site commission, and commission of fraud may exist, as many webmasters commission income is not tends not to seek justice for little money, we can only eat their own Yaba Kui, in vain for the Alliance Web site devoted. [FAQ: how to choose the site to make money Affiliate? ]

(3) click on the ads exchange alliance. Some pay per click advertising network to join the site (such as Google AdSens, Baidu theme promotion, etc.), spontaneous formation of exchange click ad networks, click on the ads through the alliance with each other way to get advertising commissions, in fact, this approach can easily be advertisers monitor, which often results in their own affiliate account is canceled, all affiliate advertising commission, whether natural or produced by click click alliance will eventually be generated back, white busy for a while, but eventually disgrace losing money. Add to Google AdSens google webmaster should know that clicking on the Alliance has a strict monitoring, if it is found, owners will never lose money through Google AdSens advertising opportunities. Therefore, owners must make money to faith-based network, so the money earned heart was at ease. [Discussion: Google Adsense account is canceled because ]
Google Adsense account yet? Now the Google ad network to your site:

(4) send spam to make money. Some sites encourage users to forward e-mail, or by sending the number of how many other ways to pay your advertising costs, but a lot of spam is illegal, and ultimately not only not receive any advertising, and even may be related to network access service providers or Department of sanctions.
According to the author many years of experience operating personal website, make money online is not easy , no professional knowledge of the network and persistent efforts, hoping to make quick money through the Internet is impossible. For most of the limited size of the individual sites, through high reliability of sites to make money is a more viable option, choose to join on the Alliance website, please refer to the author in the network marketing teaching site published a special article, " Web site to make money how to choose the network Alliance . "

Website How to Make Money?


Website owners how to make money is a topic of common concern. If you have your own personal website, through a personal web site owners to make money is certainly the largest, is also part of sustainable business development personal site one of the engines, but the reality is that most of the website are not optimistic about profitability, it was reported that money capacity of the individual sites usually can only make $ 500 a month, although the majority of personal sites by adding a variety of network alliances, placing a lot of online advertising, but almost could not make money through the website (except those just out of personal interest and maintenance of the site or personal home page).

Currently the main mode of personal websites to make money is through the web site Alliance for advertisers to advertise a return, this Web site to make money method requires two basic conditions: first, there is a certain site visits; second is to select the appropriate network Union.
These two basic conditions are in fact is, the individual Web site operators must consider the basic question of how to determine the site's business model, how to promote the site and put in what form of online advertising, etc., as many personal sites are part-time maintenance, and not put a lot of promotional resources, usually only network to promote the use of some conventional methods of promotion such as search engine optimization, website links, online community and blog marketing, most individual site visits are limited, every day tens of thousands of PV the following website a majority, and some even less than 10,000 page views. Although these individual site traffic is not high, but not to say you can not make money, the key is how the limited amount of access into the largest gains.

Often see a number of sites filled with a variety of sites affiliate advertising, perhaps the owners eager to make money, always want to show the limited page space ads as much as possible, but in fact too much advertising (especially with the Web Content not highly relevant advertising) is difficult to cause the user's attention and clicks, so my personal experience is to choose the most suitable of sites, rather than too much advertising alliance. Actually choose the most relevant and commission a reasonable proportion of the gains ad networks may be higher than the same time put more than one affiliate advertising.
When a selected network of alliances, the need for ad placement, advertising and so-depth study to fully understand the user to access information through the website of the behavioral characteristics, in order to get the best advertising results (which means to maximize the site's advertising revenue .)

I tried a number of individual sites in the network affiliate advertising, the final confirmation will Google AdSense advertising network as the only option, so eliminating the need for more management time affiliate ads, you can concentrate on the content of the site, these high quality original content to get more users to access further, creating a virtuous cycle, increasing site revenue. Before running Google AdSense ads in the monthly income of less than $ 500, in the google ads and other affiliate advertising co-exist when the total monthly income of less than 1,000 yuan, then only put Google AdSense ads, the site instead of a straight line revenue growth of 30 per month from the original more than $ 1 and a half years later has grown to 2,000 dollars per month, while investment in the site operation and maintenance of personal time is not more than before, and even feel more relaxed.

Affiliate commission by the analysis of data that, Google AdSense is the most benefit for the members website, membership site in 2006 for the global advertising commissions paid over $ 3 billion, the domestic advertising site to get a commission no exact figures, but according to also estimated the level of several billion yuan, which is a huge market. Because of this, and now many personal Web site or large commercial sites are added to the ranks of Google AdSense advertising network, such as large domestic IT portal, such as SAN FRANCISCO, SAN, IDG, ZDNET, etc., 2007, Sina and google become strategic partner, Sina news also joined the google ads.

So, my personal view, if your website is not large scale, if you want to select the network alliance, then, will Google AdSense advertising network as the first is more appropriate. If you want personal web site to make money, you can now apply for google ad network
In fact, according to the author's analysis, the personal website google ads immediately joined the alliance, the promotion and operation of the site if not good, then, should be able to feel the " Alliance to make money through google ads is not easy
.
" If you are a google adsense publishers, hoping to earn more income through google ad words, choose the ad formats and advertising optimization can refer to the author's article, " commission of three optimized for adsense ads from 30-2000 U.S. dollars . "

Google Ad Optimization Experience: Let The Ad Click Rate from 0.5% to 3.0%


If you have a google adsense publisher content, the background can be seen after login account each month to send from the google adsense optimization recommendations (such as "optimization September 2007 report"), these recommendations are sent automatically after diagnosis, may also not specific enough or targeted enough strong, if you want your website to achieve higher income, but also need to know more google adsens advertising program policies and optimization recommendations. In the google adsense online support page provides a lot of content to refer to this article based on his personal website optimization experience google ads, google ads to you some optimization experience, hopefully help the site owners.
Online marketing new observation site from the end of October 2004 google adsense websites that support the Chinese start to apply for google content publishers, but in the early ad click-through rate is very low, usually only about 0.5%, in more than a year's time, after Three optimization, the current ad click rate averaged 3.0%, adsense click advertising revenue from the initial commission of 30 U.S. dollars per month to the current more than $ 2,000 (which includes the google products provided later referral earnings). This effect is also achieved because the Web site's traffic is growing, but the web site optimization or advertising played a decisive role.

Why is my website advertising click-through rate is only 0.5%?
Start running on your site content associated with google adsense ad within the first few months, noting that the average ad click-through rate of about 0.5%, and some channels even as low as 0.1%, initially, does not think, that this text ad click rate is not high is a normal phenomenon. A chance to see the success of an introduction google adesense case, advertising click-through rate is 1.5%, this first time on their own site's advertising model had "optimization" of the idea.
The first ads, in fact, no sense of optimization, there is no access to information on the user behavior analysis is only based on the original page layout templates, the appropriate ad code into it. The first optimization is also made very simple, but according to custom advertising channel statistics, will remove the ad click-through rate is too low, such as the top of the page 468 × 60 ad unit, page templates on the right 160 × 600 skyscraper Building ad units, etc., while the 728 × 90 banner ads placed on pages below the main navigation bar.

After these changes, in a very short period of time, the average ad click rate reached 1.2%, once I was very satisfied with this result. But in fact this is still not the best advertising model.
Second Optimization: Ad click-through rate raised to 1.8%
In the view of some foreign site, we found one of the adsense ads usually look no border, it seems to be the body of "fusion" together, and ad text, URL, etc. also can customize the font color. So carefully check the google adsense set of the latest features, the original can be "palette" to further optimize your ad impressions. I can not wait to put all the ads are set to no border, and to make the background color and the page look more coordinated. After this optimization, ad click rates to 1.8%, advertising revenue reached $ 400 per month or more.

As the commission saw the google adsense growth, further improve the website to earn advertising commissions by interest, during which the site operations, continued to increase a lot of original content, site traffic has more than doubled from a year ago These original content for the future to gain more income basis.

Third Optimization: Ad click rate of 3.0%
For 1.8% CTR and $ 400 per month income, since that this is already quite good results, because at that time, the traditional BANNER ad click rates are usually below 0.5%, while the amount for the visit was only 30 000 more PV's personal website, if obtained by other ad networks are usually monthly income less than 1,000 yuan.

But shortly thereafter, google adsense to provide a more detailed optimization recommendations, based on these recommendations, I left in the body of the page content to place the 300 × 250 medium rectangle ads, and use color version with a "fusion" approach, making advertising more attention. In addition, the top of the page to image formats such as product launches google advertising (such as the Firefox browser to download, Picasa2 photo software download, etc.). With this adjustment, the average ad click rate of 3.0%, google product launches ad click rate of 1.0% or more, so the combined effect of making the site a better level of income (relative to the sites, the same size).

Nearly three years through their adsense advertising experience, can be summarized as two points: first, to choose the right ad format and ad placement; second, and most importantly, improve adsense revenue is simply advertising commission website operational issues, is to carefully operate their own websites, quality content to win customers.

Why Little Business Online Mall?


With the development of Internet applications and e-commerce are booming, a large number of companies have launched or are planning their own e-commerce, and the emergence of a group of outstanding business over the Internet mall, such as Li Ning, the online store. However, most companies can not be optimistic about the effect of online store, and built a long time but with little success, very few orders.
   
Enterprises to develop e-commerce is not to build a web site put the price marked on the product so simple, mall sites related to the operation of information flow, capital flow, logistics and other functional modules, and complete the purchase of decisions affecting the optimization of all factors. These elements are:
   
Web site credibility: no one wants to a very low credibility of the website shopping. Improve the credibility of the site there are many ways to publish their address, such as fixed telephone information, online contact information, provide the relevant certification authority information, a user registration feature for e-commerce site, a clear privacy policy and website responsibilities application is necessary.
   
Shopping process friendliness: even if the user has to purchase intention, if not friendly shopping process, the user may still drop out. In particular, the eradication of the shopping process can not complete the case. The entire shopping process to try to smooth, simple, and guide the user through the whole process until the payment and avoid the middle so that the user out of the process.
 
Payment: The payment method used to provide the user to ensure that users can easily successful completion of the normal pay.
   
Delivery: Delivery to provide appropriate and reasonable distribution costs.
   
After-sales service: online shopping to buy another worry that inappropriate or damaged goods, sound and thoughtful return policy can eliminate the user part of the concerns and enhance the confidence to buy.
   
Other affected sites the user experience and access volume and other factors, such as web part design, product classification, page loading speed, search engine optimization level, website promotion.
   
New competitive network marketing management consultant will soon release a "business B2C Web site operators Strategy Report" in the business operations of mall online survey found that companies operating online store there are many problems: poor web site usability, shopping process is not friendly, credibility, related services such as payment systems, distribution, return imperfect, and so on.

Corporate Web Site Optimization Strategy Research Report


"Corporate Website Optimization Strategy Report" to small and medium sites for the study, the internal elements from the Web site optimization and optimization of both external factors to optimize the site conducted a systematic investigation and analysis, website optimization companies found fundamental problems that exist in , summarized the general content of corporate Web site optimization website optimization and implementation risks, and made the effective implementation of site optimization Ten questions and suggestions.

New competitive network marketing management consultant "corporate web site optimization strategy report" for all SMEs to develop and implement site optimization strategy of universal significance, is a true, most professional web site optimization guide system for SMEs.

"Corporate web site optimization strategy research report," the research methods and conclusions of the study not only for network marketing professionals, reference, or as a corporate Web site optimized operating guidelines, regardless of the site construction / site optimization service provider, or the enterprise network marketers, are a rare site optimization professional literature.

"Corporate web site optimization strategy research report," the main elements:

This study is divided into 13 chapters, about 60,000 words and 79 pages, the main as follows:

(1) website optimization research background and research methodology (Chapter 1 of the report): describes the basic idea of ??web optimization, sample source and corporate website optimization strategy research methods.

(2) business website optimization evaluation index system (report Chapter 2): Introduction to Small Business Website professional evaluation system, including access to information from the convenience of users, site structure, site content, page layout, site columns and content at all levels page information search engine friendly, website in major search engine performance.

(3) of the sample within the elements of the corporate Web site optimized indicators detailed investigation and analysis (report Section 3-6): the indicators for each sample site evaluation, including evaluation of manual analysis and evaluation, and both online and in detail record of the indicators for each site evaluation results. Website Optimization survey include the following: user access to information optimization, website optimization, website content optimization, website operation and maintenance optimization, search engine optimization for each category has several sub-specific evaluation. Optimization of the basic elements of the site gives a comprehensive operational recommendations.

(4) external corporate Web site optimization and search engine optimization elements visibility investigation and analysis (Chapter 7-10): survey of business conditions included in the site search engine, links to internal and external corporate website links, different keyword search when the site search engine visibility, etc., sums up the enterprise search engine optimization in the most talked about typical problems and put forward specific instructions.

(5) website optimization case study (Chapter 11): indicators of site optimization by statistical analysis of survey data, the typical corporate Web site for some issues in-depth analysis, the performance of their problems and root causes of all the corporate Web site can learn from and avoid Web site development and revision of material misstatement.

(6) the general strategy to optimize SME websites and content (Chapter 12): By optimizing the site investigation and analysis of the indicators, summarizes the general problem of corporate Web site optimization, site optimization and proposed a general strategy for SMEs, as SMEs and web site optimization marketing service providers during the design, development of network marketing strategy decision-making basis. Taking into account the promotion of website content is most difficult for SMEs, especially for search engine friendly website content website promotion strategies and content resources to extend the implementation and optimization methods are described in detail.

(7) business website optimization implemented in the top ten issues and recommendations (Chapter 13): Although SEO is not a highly technical work, but need the right ideas and systematic website optimization website optimization to guide, while optimizing the website avoid the implementation of some important errors. The final report of this study, site optimization for enterprises to develop an overall strategy and effective implementation of the proposed site to optimize the overall recommendations.

(8) diagnostic index website search engine optimization system introduced (Appendix A): the new competitive network marketing and management consultants to develop the site search engine optimization diagnostic system consists of a total of 8 class composed of 90 indicators, is the basic elements within the site (function, structure, , content, web design, etc.), external factors, competitors SEO comparative analysis of the situation carried out a comprehensive diagnostic evaluation, is currently the most authoritative search engine optimization evaluation system, the new competitive edge based on years of in-depth site on the foreign successful implementation of research and practical experience in a large number of website optimization is made on the basis of summary.

(9) "Web site search engine optimization norms" (Appendix B): According to the new competitive network marketing and management consultants to develop the site professional evaluation system and search engine optimization diagnostic indicator system developed for the site's search engine optimization to optimize the light implementation. New competitive "standard site search engine optimization" consists of five aspects of nearly 50 pieces of content.

With "corporate web site optimization strategy study" analysis of the findings and recommendations on the corporate Web site can greatly enhance the professional status and development of knowledge, to effectively improve network marketing, and service providers to carry out website building services market competitiveness .

B2B platform for SMEs Promotion Strategy Report


B2B platform for SMEs Promotion Strategy ReportB2B platform to promote the network is the most commonly used web promotion methods, new competitive network marketing management consultant studies' B2B platform for SMEs Promotion Strategy Study ", aims to understand the business use of B2B platform to promote the status and problems, as SMEs, effective use of B2B platform to promote the network to provide guidance. The core idea of ??the report: mining the value of B2B platform to promote the network.

B2B promotion of universal application of the main reason: B2B e-commerce platform application is relatively simple and mostly free. However, despite many companies in the use of B2B e-commerce platform to conduct a variety of different levels of network marketing and network trade, but in fact only in the low-level applications, the face of seemingly simple information dissemination and promotion, it is often difficult to find deep levels of rules and operating skills, only scratch the surface, submerged in a large number of enterprise information is the homogenization of potential users of information is difficult to be found. Therefore, the most difficult for enterprises to achieve significant results is the inevitable result. New competitive network marketing management consultant for various industries through a number of small and medium enterprises to promote the use of online B2B platform-depth research found that: B2B e-commerce platform to promote the value of the network is far from being companies found that only a general understanding of B2B platform to promote reasonable rules and master the method, based on the B2B platform to promote the network to carry out due to the power play.
"SME B2B platform promotion strategy report" main elements:

(1) SME B2B platform two websites in the application of investigation and analysis, including: B2B platform for effective information Home secondary domain name, company, product classification, product description and product description contains the keyword status, product images, and common address Online contact tools. According to the survey results, analysis of two websites in application status and recommendations.

(2) B2B platform, two websites in third-party certification investigation and analysis, B2B platform for the introduction of major third-party certification system. Web site has been certified is to improve the credibility of an effective method, but also enhance the network brand, increase consumer trust and to achieve favorable conditions for online sales.

(3) B2B platform, two websites in the visibility of internal investigation and analysis platform, the main survey include: Ali Baba and the China Commodity City B2B platform in the company's two websites in the information repository, portfolio of products catalog, information, blog, forums, Commodity dictionaries and other columns visible. Visibility through the platform site to find out about the two domain names to promote the use of resources within the platform.

(4) B2B platform two domain sites and website search engine visibility investigation and analysis: through the B2B platform two websites in search engine visibility of the investigation, analysis of B2B platform two websites in search engine visibility and website search engine visibility, and B2B platform for search engine visibility between the analysis, given how to improve search engine visibility B2B platform proposals and sets out the platform search engine visibility is good and bad TOP10, B2B platform for business promotion reference.

(5) B2B platform to promote the advantages of analysis, SME B2B platform to promote the existence of eight problems in induction, and in particular the operational level, the competitiveness of SMEs in the new B2B platform to effectively use the network to promote raised six suggestions for actions.

(6) B2B platform to promote the strategy summary, B2B e-commerce platform based on the five network marketing strategies: B2B platform for portfolio strategy, B2B platform two domains enterprise web application strategy to increase visibility within the B2B platform strategy to enhance the B2B platform two external visibility of the website domain name strategy, B2B platform to promote comprehensive utilization of resources and official website policy.

(7) to carry out the promotion of network-based B2B platform is a B2B platform for the various characteristics and application techniques to master, the report particularly common B2B platform to promote resources for a detailed sort, a summary of the basic characteristics of these platforms, functions, station and other promotional elements, including integrated class B2B marketing platform (including overseas promotion), the industry B2B marketing platform to promote export class platform, online shop platform more than thirty sites, B2B platform for SMEs to promote the use of third-party universal reference value.