Sunday, 29 January 2012

Yahoo Turned off After Bing SEO Company Also Lie


Yahoo's search results because of the recent changes provided by Bing, it created a Yahoo search rankings to move the big wind, can be heard everywhere, in fact, a number of pseudo SEO company for customer response, the day that senior and friend on Facebook to stay in the Facebook Art with his friends under the pseudo SEO company dialogue process, this process I can not help but worry that Taiwan's pseudo SEO company in the end have to lie How long?

Friends: how to change after Bing, SEO very poor results.
pseudo SEO Company: ex ~ ~ We re-observed. If you want to stand up, then use the new website Oh!!
friends: ? ~ ~ Oh this is
pseudo-SEO Company: In addition can not free to change the page title, page title to be consistent, or Bing will find the site.
friends: ? ~ ~ Oh this is
pseudo SEO company: you have to change their own site content, it can not guarantee ranking charge by Hello ~ ~

Where errors?

Yahoo (Bing) like the old site, in the same condition, Yahoo (Bing) preferred the older domain. So use the new Web site is the wrong advice , so if your SEO company to tell you, advise you for a SEO company faster.

Each page title should be consistent, this is the wrong perception, we on Bing SEO, so Bing official told you in the "code optimization" has been mentioned in the paragraph: the title of each page to have different , but This is not what I said, is Bing said , you listen to whom?

Change on their own site content, can not guarantee rankings, this is simply the best example of shirking shirking, even the lack of SEO knowledge out of the question.

How Effective The Right to Submit a Sitemap to Search Engines


In any of the SEO articles or books, tutorials, some will tell webmasters: If you want to do SEO , will submit your site map ( Sitemap ) to search engines. And will lose a few established free site map (Sitemap) website gone (seems to have including myself). Then, we will head covered, do not know how to do is right, everyone says there is submitted, but the effectiveness seems to see, WHY? Sitemap not finish because like with the program, which is also a strategic planning behind it.

Built according to different properties of different content Sitemap

Sitemap fact, there are many types, as long as they meet the Sitemap 0.90 specification , can be referred to Sitemap Site Map , which commonly are::
sitemap.xml (the most common format)
Correct compilation of rss.xml or atom.xml
Plain text file (urllist.txt)
I have the time in class with students would often say: "The Sitemap is like a real map, you go to a strange city, you will either need to buy a paper map is either need is to open the phone or GPS. But we all know, paper, although in general the map is fixed , but some new roads or newly opened stores, which may be updated information , or through the Google Map, or you can update the map data of the GPS would be more appropriate point. " to remember this, then, is aware of the main spirit of submitting a Sitemap. So we can know

Will not move, compiled sitemap.xml, will move with rss submit

Sitemap of the important concepts

to know one another concept, Sitemap of its main purpose is to prevent search engine crawlers do not include the complete content of the website, so submitting a Sitemap is insufficient to make up the search engines, thereby accelerating the speed of web pages included to achieve the purpose of search engine friendly. So, before you build a site map must distinguish between a good site structure and the properties page, to decide how to prepare your site map. In general, the first tree first picture out of the site, the importance of each page (priority) and the update frequency (changefreq) decided on, and so to write into the basic Sitemap.xml; then be frequently updated or The page will be something new (such as: news.php, goods.php), the RSS Feed of formats. Submitted, it will have two formats for Sitemap submission, so the future no matter what the content or new products, it can ensure that search engines can be included through the Sitemap to the right. How to write correct Sitemap.xml and rss.xml architecture, sitemaps.org in fact, have told you, I think I'm not tired out of here. So if you are using your blog as the official website to use, in fact, you will directly use the blog as provided by the rss to your site map to submit; other CMS, like WordPress also has a related packages can help automatically generate Sitemap and submit; that a commercial Web site if you are just on the preparation of good your Sitemap.xml, do submit it! Remember, not moving, compiled sitemap.xml, will move with rss submit .

The actual results

A customer is trying to come up previously on why search efficiency is poor, through the analysis found that, in addition to Web format issues, the other is the wrong question Sitemap strategy. So just as said earlier strategy, I often ask them to add a large number of pages, compiled rss format for submission. After the update site format and submit a Sitemap, the effectiveness of the past six months included the following chart:

I believe, to the side of your Sitemap are not the same concept should be with in the past, and go and create your Sitemap and submit it!

10 Google Search Algorithm to Adjust

The day before yesterday (11.14), Google's official blog in the obvious, made ??public in recent months, Google's search algorithms and ranking rules (previously often are Matt Cutts in his blog did not have a ride on a ride of Sui Suinian it) then what is the adjustment of the ten algorithms, how should we adjust for the ten to improve our SEO strategy?


Cross-Language Search : In fact, in previous cross-language search algorithm to adjust for the "correct spelling" requirement could lift the veil or two, which includes South Africa, Dutch, Malay, Slovak, Swahili, India land, Norwegian, Serbian, Catalan, Malta, Macedonian, Albanian, Slovenian, Welsh, Icelandic. Unfortunately did not see the Chinese in this column.

Focus on content, and the top of the page and navigation bar to reduce the weight of the contents : This can be also said that "content is king" in the direction of the importance of SEO strategies. Therefore, site engineers and site structure must SEOer for a little thought, to really understand how to make GoogleBot the "content" where on the page? Solution it? Nature is the use of the id attribute, or the HTML5 tag hug!

Reduce the anchor text for the title of search results : In the past we often find that one thing, Google's search results, sometimes the title is not what we set the title (in the past we started ignoring the title tag in Google (title) set a chat before), now Google is the rule that one of the anchor text from external influence. However, Google found that the best may not be a determining factor (as anchor text too much garbage), so in the future depends on the title or the title and the decision of the correlation between the content.

Russian search algorithm improvements : nothing to do with us more, we skip it. Interested to see the original.

Applications to improve search results : Recently we find that, if you Google a music App, or when the search results will be the introduction of these applications, this is actually a semantic search is an important indicator. We know that Google with other search engines began to use Schema.org semantic labels, the application is perhaps an experiment.

Image Search adjust signal : a picture is repeated over a number of pages used in the search signal, and now Google has decided to cancel the weight. 

"Fresh" content weight adjustment : In last week's announcement algorithms to adjust , we will see more new content easily in front of the search results. This can often become outdated information to solve some of the top search results (so remember the last time to see the food issued a document to see the time after one year may be a lot of good shops would have to change mine shop). This ranking rule like the old Bing page with very different rules, I would like to see this many SEOer rule changes should be quite a headache. Fortunately, however, if you update a Web site often, in fact, will be classified as "excellent" ranking indicators.

"Official website" weight adjustment : do SEO often worry a thing, that is often some strange web page often to climb even higher than the official website (such as restaurants, tourist attractions, often flooded by blog), the adjustment in the in, Google will enhance the proportion of the official website. Unfortunately, Google does not tell us is how to determine whether a site is the official website.

Date of search results to improve : If you have used the Google search between the date range, in fact, the last date of search not easy to use, and often set the date range, the result is still not the time come within the scope of the website results. So how do you adjust it? Perhaps the date of HTML5 tag should do the job.

Improved real-time search: the last part of the input method for real-time search experience is not good (especially non-Latin), this adjustment also improved this section. Above is the Google algorithm adjustment of SEO a lot of friends who are interested can study about it, we will continue to track.

Saturday, 28 January 2012

Web Site Owners Should Pay Attention to Google Adsense Advertising Program Policies


From time to time there will be owners complain that their google adsense account is closed or suspended, and some sites even this brought a lot of trouble, if you want long-term stability through google adsense sites advertising revenue, then the full understanding of program policies google adsense advertising is a very necessary, otherwise, probably because of the lack of attention being a stop adsense account. If your account is canceled the result will be a very bad thing to re- apply for google adsense account not only faced with a new web page template to change the amount of work increased, and can not apply for adsense account with a first name, if not applications with their own name, then google ads in the collection of good commission checks will also bring great trouble.

google adsense program policies related content very much, this site will be finishing some of the most important information for the "Webmaster should be noted that the google adsense advertising program policy briefs" I hope for your site convenient way to make money.
A false click and click on the ads themselves

Click either manually or through software google your site ads are strictly prohibited, you can not even see your site in order to conduct an ad click, or face punishment account is disabled. Of course, if you accidentally click on one or two occasionally not be enough to delete the account, but remember that continuous advertising google ad clicks detection system will be a record, do not take risks, there are too many individual owners have paid the price.

Second, to encourage visitors to click on ads
In addition to self-Click advertising, to encourage visitors to click on your ads is not allowed. google advertising program policies and regulations:
• Do not use "click the ads," "support us" "this link" or other similar words encourage users to click on Google ads.

• Do not use arrows or other eye-catching graphics to the user's attention to the ads on the
* next to the ad may be placed in a separate misleading picture

• Do not send harassing e-mail in bulk display ads or unwanted third-party sites running advertising to promote websites

· shall not viewing ads or performing searches and reward the user, or to a third party for the promise of reward such behavior.

· Above Google ad units may not place misleading labels, for example, marked "Sponsor Links" but not actually "collection site" ads.

Third, the site content in line with Google ads content policy
Displaying Google ads may not include:

* Violent content, racial prejudice, or advocacy against any individual, group or organization.
· Pornographic or adult content
* hacking or hacking of the content
* Illicit drugs and drug paraphernalia
* Excessive profanity
* Gambling or casino-related content
* the compensation clicking on ads or offers, performing searches, surfing websites, or reading E-mail the program content.

· Web content or too many keywords appear in the code, there are repetitive or not relevant
· To improve the site's PageRank and other sites search engine rankings of fraud or manipulation of the content or structure
* Sales or promotion of weapons or ammunition (eg, firearms, fighting knives, etc.).
* Sales or promotion of beer or liquor
or tobacco * Sales or promotion of tobacco-related products
* Sales or promotion of prescription drugs
* Sales or promotion of copies of copyright protected goods or counterfeit goods
* Sales or distribution of term papers or student essays
* Any other illegal, promotes illegal activities or violate the legal rights of the content.
· Copyrighted material

* If the page is protected by copyright shown on the content, only to obtain the necessary legal authority are entitled to display only when the Google ads on these pages.
Four, Google ads modalities of the
· Google ads should be easy for users to browse and should not contain too many pop-up window.
• Do not replace the AdSense code, unless expressly permitted by Google, nor in any way manipulate the standard ad behavior.

· Displaying Google ads may not contain hinder site navigation, change user preferences or initiate downloads of pop-ups or pop-up window.

· All AdSense code must be pasted directly into web pages and not have any changes. See the AdSense program may not replace any code or change the advertising behavior, goals or delivery method. For example, clicking on Google ads should open a new browser window.

· Site or third party may not display Google ads, search box, search results, or referral buttons as a toolbar and other software applications, the results of the action.

· AdSense code may not be integrated into any software application.

· Web page containing AdSense code may not be triggered by any pop-up window, to direct users to unwanted websites, modify browser settings, or interfere with Web browsing experience other software loaded. Publisher is responsible to ensure that no ad network or the signatory agencies to use such methods as web pages that contain your AdSense code to bring traffic.

· To provide content such as through the referral link, not force or require end-user acceptance. Publishers may not offer AdSense referral unit at the same time to user requests for e-mail address.
Five, Google ads showing the number and location requirements
· Each page can display three ad units.

· Each page can be placed two Google AdSense for search box.
· Each page can also place a link unit.

· In addition to these specific ad units, search boxes and link units, each page can also promote products or services for each to place up to two referral units.

· In the AdSense for search results pages, in addition to Google provides the ads with the search results only display one ad link unit. In addition, the search results page may not display any other ads.
· Any Google ad or Google search box are not allowed in the pop-ups, pop-up window or e-mail display.
* Page elements not obscure any part of advertising.

• Do not place Google ads on any non-content pages.

· Whether content is relevant, not only Brigadier General Google ads placed on web pages specifically for display in advertising.

Sixth, improper search engine optimization (SEO)
Even if your google adsense advertising plan in line with the provisions of the policy, but the site measures used improper SEO (search engine optimization cheating, such as accumulation of keywords and invisible text, jump pages, spam links, etc.), then you lose will not just adsense account, your entire website disappeared from the google search engine (Baidu also will be subject to penalties and other search engines). Therefore, as the contents of google adsense publisher, it is best not to do little tricks, so s wisdom wrong.

Web site to make money through google adsense based site has compelling content, and these areas are more relevant to the content of advertisers put google adwords search engine keyword advertising, that money is an effective site-based Web site operators , there is no good site operational capacity is not enough.

The First People to Make Money Using The Internet


In the author's "Email Marketing" and "network marketing foundation and practice" second edition has been introduced in all, in 1994 had already seen the first use of the Internet to make money, even though with the Internet's first personal ways to make money by network criticism, but this idea make money online Internet business applications led to the beginning, and make money through the Internet provides a great imagination. The seeds of network marketing is to make money from this improper method of the network. Here is the two American lawyers who use the Internet to make money online story.

The first way to make money on the Internet is advertising in the news group information, the first people to make money through the Internet is not a well-known sites, but two American lawyers! Email and WWW in the widely applied before, newsgroups (newsgroup) is the primary way people communicate with each other, one of the early Internet marketing news group is the main site, is the cradle of Email marketing can be. April 12, 1994, two in Arizona, United States immigrant visa consulting services to lawyers Laurence Canter (Cantab) and Martha Siegel (Siegel) (two for couples) to a "green card lottery" advertising letter sent to the They can be found in each newsgroup, which caused an uproar at the time, their "mail bomb" for many service providers of the service in a paralyzed state.

Interestingly, the two lawyers in 1996, also co-wrote a book - "Network to make money technique" (How to Make a Fortune on the Internet Superhighway), the book describes their brilliant use of the Internet through the network to make money: by Internet advertising information, only spent $ 20 fee for Internet traffic attracted 25,000 customers and earned $ 100,000. They believe that through the Internet Email marketing is virtually unprecedented marketing without any cost. Of course they did not consider the feelings of others, so do not calculate the losses suffered by others.

After 1995, Canter fact is no longer practicing law, but in computer software development. In July 1997, Laurence Canter lawyer's license suspended for one year, partly because of spam. Until now, many still claim that spammers collect e-mail address through directed to carry out "Email Marketing" can make your product a household name overnight, or even 10 years ago, and two lawyers in the tone exactly the same, but the network environment has changed a lot, regardless of how much to send spam, and can not produce any magical effects.

Canter and Siegel to make money from the Internet after more than six months, to October 27, 1994, online advertising was the official birth of the world's most famous Amazon online store was established in July 1995, more than "the first person to make money online "The birth as late as 15 months! Now, there are still many companies or individuals to send spam or sell email addresses collected illegally for profit, in fact, Email marketing can deceive some of the lack of understanding of the business. In fact, both Canter and Siegel, is still in the sale of e-mail address or send spam, and regardless of whether those messages played a marketing effect, this approach can not be called a real Email Marketing.

Saw the first people to make money using the Internet network of the story, giving us the inspiration, the use of spam (junk information dissemination) way to make money is held in contempt of man, and may even be punished by law. Page as such, subject to the site make money online ways to make money way to introduce the network are legitimate, honest way, mainly because some well-known companies such as online advertising alliance will be more suitable for small and medium sized website traffic into revenue earning models and techniques, such as google adsense ad network, Baidu Union.

google ad network is the largest number of sites to join, affiliate advertising commission one of the highest, if you have your own website or blog, add adsense ad network will be free

Learn to Make Money with Network Marketing Methods


Interesting study of network marketing is that Web site operators can have useful knowledge, to make their sites easy to make money through the network. Network to make money, simply by selling products online (including both physical products and digital products) or by running a profit by way of advertising online advertising revenue, the easiest way is to make money through online advertising. In fact, Internet marketing courses, have been included in these basic ways to make money via the Internet. Therefore, the study of network marketing, the Internet should naturally know how to make money, while making money in the process can further deepen the understanding of network marketing, it can be said that although the purpose of learning network marketing is not entirely in order to make money through the network, but also make money online best practice online marketing one of the ways.

So we can analyze: run the site for what is most difficult? The biggest problem is no one to build the site visit, that is, the lack of visitors, and one of the reasons is the lack of visitors did not use reasonable means of website promotion. We learn the most basic elements of network marketing is the website promotion methods, because the site is to promote the basic functions of network marketing, network marketing, network marketing program in a large number of methods are for website promotion and results-based management, such as website optimization and website easily with design, search engine marketing, blog marketing, viral marketing, online advertising, site traffic analysis, to understand and master these networks through the practice of marketing methods, but also that their site is not visited it? These are all the most professional website promotion methods ah!

Site can not gain access to another important reason is that there is no reasonable profit model, you can not monetize traffic, visitors can look at click and bye. These problems, when the system after learning the network marketing programs do or problem? We have studied online marketing methods, introduced through the network marketing membership (Affiliate, affiliate marketing) to allow the basic principles and methods of revenue, these Internet marketing methods but also for their own websites to provide a viable way to make money. When given a certain amount of site visits and will visit with the amount of revenue into the channel, but also that their knowledge of network marketing do not translate into earnings?

The most popular web sites for small and medium model to make money is to join a large site network of alliances, such as Baidu theme promotion, google ad network, Dangdang Alliance website. These websites not only provide a large network of advertising / high commission or online sales, and enjoys a good reputation, generally does not appear site owners do not pay commission to do. About how to select Affiliate website topic, please refer to the author in the network marketing teaching a special article published on the website " website to make money how to choose the network alliance . " If your own personal website or blog already has a certain number of visits, you can now apply for google ad network.

Through The Google Ad Network is Not Easy to Make Money


As the collection every month to the investment bank's U.S. dollar check google adsense, and even international business department of the Merchants Bank staff on the understanding I have. In early September 2007 to handle the check-collection procedures Merchants Bank, the Merchants Bank staff who asked me how the monthly income of less? He also told me that google checks each month to the collection procedures for many people (usually in the month received in Shenzhen from Hong Kong sent a check google), but mostly a few hundred dollars, a check for over $ 1000 are are rare. It seems that my income is still relatively high.
In fact, these google ads can receive monthly commission checks of owners are also lucky, because at least 100 dollars (a month or $ 100 total) to qualify for a check, and more owners may be hard to wait year did not receive a check. I have some statistics that can illustrate these have been registered google adsens account but did not earn a $ 100 case:

Observed by the new website for online marketing google ad network 's promotion, though there are hundreds of users each month registered adsens account, but in 6 months you can earn $ 5 less than 10% in 6 months to reach $ 100 even scarcer. Visible, to make money through google ad network easy! Poor, especially those operating personal website, if you can not make money a long time and may even lose patience and give up this money through google ad click patterns. Then the individual sites in the end how to better use google adsens network make money?

In fact, on the site to make money, we should open some more eyes on either google ad network, affiliate make money, or other methods, ultimately need to have a good site operational status, if the value of content and services and on this basis, the effective promotion, to gain access to the growing volume. In other words, the problem is based on web sites to make money operations: basic elements, including site optimization, web content planning, website promotion, website access statistics analysis and optimization of online advertising alliance. On Web site operators and web advertising network optimization and other topics, this site will be given in the relevant article described.