If you have a google adsense publisher content, the background can be seen after login account each month to send from the google adsense optimization recommendations (such as "optimization September 2007 report"), these recommendations are sent automatically after diagnosis, may also not specific enough or targeted enough strong, if you want your website to achieve higher income, but also need to know more google adsens advertising program policies and optimization recommendations. In the google adsense online support page provides a lot of content to refer to this article based on his personal website optimization experience google ads, google ads to you some optimization experience, hopefully help the site owners.
Online marketing new observation site from the end of October 2004 google adsense websites that support the Chinese start to apply for google content publishers, but in the early ad click-through rate is very low, usually only about 0.5%, in more than a year's time, after Three optimization, the current ad click rate averaged 3.0%, adsense click advertising revenue from the initial commission of 30 U.S. dollars per month to the current more than $ 2,000 (which includes the google products provided later referral earnings). This effect is also achieved because the Web site's traffic is growing, but the web site optimization or advertising played a decisive role.
Why is my website advertising click-through rate is only 0.5%?
Start running on your site content associated with google adsense ad within the first few months, noting that the average ad click-through rate of about 0.5%, and some channels even as low as 0.1%, initially, does not think, that this text ad click rate is not high is a normal phenomenon. A chance to see the success of an introduction google adesense case, advertising click-through rate is 1.5%, this first time on their own site's advertising model had "optimization" of the idea.
The first ads, in fact, no sense of optimization, there is no access to information on the user behavior analysis is only based on the original page layout templates, the appropriate ad code into it. The first optimization is also made very simple, but according to custom advertising channel statistics, will remove the ad click-through rate is too low, such as the top of the page 468 × 60 ad unit, page templates on the right 160 × 600 skyscraper Building ad units, etc., while the 728 × 90 banner ads placed on pages below the main navigation bar.
After these changes, in a very short period of time, the average ad click rate reached 1.2%, once I was very satisfied with this result. But in fact this is still not the best advertising model.
Second Optimization: Ad click-through rate raised to 1.8%
In the view of some foreign site, we found one of the adsense ads usually look no border, it seems to be the body of "fusion" together, and ad text, URL, etc. also can customize the font color. So carefully check the google adsense set of the latest features, the original can be "palette" to further optimize your ad impressions. I can not wait to put all the ads are set to no border, and to make the background color and the page look more coordinated. After this optimization, ad click rates to 1.8%, advertising revenue reached $ 400 per month or more.
As the commission saw the google adsense growth, further improve the website to earn advertising commissions by interest, during which the site operations, continued to increase a lot of original content, site traffic has more than doubled from a year ago These original content for the future to gain more income basis.
Third Optimization: Ad click rate of 3.0%
For 1.8% CTR and $ 400 per month income, since that this is already quite good results, because at that time, the traditional BANNER ad click rates are usually below 0.5%, while the amount for the visit was only 30 000 more PV's personal website, if obtained by other ad networks are usually monthly income less than 1,000 yuan.
But shortly thereafter, google adsense to provide a more detailed optimization recommendations, based on these recommendations, I left in the body of the page content to place the 300 × 250 medium rectangle ads, and use color version with a "fusion" approach, making advertising more attention. In addition, the top of the page to image formats such as product launches google advertising (such as the Firefox browser to download, Picasa2 photo software download, etc.). With this adjustment, the average ad click rate of 3.0%, google product launches ad click rate of 1.0% or more, so the combined effect of making the site a better level of income (relative to the sites, the same size).
Nearly three years through their adsense advertising experience, can be summarized as two points: first, to choose the right ad format and ad placement; second, and most importantly, improve adsense revenue is simply advertising commission website operational issues, is to carefully operate their own websites, quality content to win customers.
