The day before yesterday (11.14), Google's official blog in the obvious, made ??public in recent months, Google's search algorithms and ranking rules (previously often are Matt Cutts in his blog did not have a ride on a ride of Sui Suinian it) then what is the adjustment of the ten algorithms, how should we adjust for the ten to improve our SEO strategy?
Cross-Language Search : In fact, in previous cross-language search algorithm to adjust for the "correct spelling" requirement could lift the veil or two, which includes South Africa, Dutch, Malay, Slovak, Swahili, India land, Norwegian, Serbian, Catalan, Malta, Macedonian, Albanian, Slovenian, Welsh, Icelandic. Unfortunately did not see the Chinese in this column.
Focus on content, and the top of the page and navigation bar to reduce the weight of the contents : This can be also said that "content is king" in the direction of the importance of SEO strategies. Therefore, site engineers and site structure must SEOer for a little thought, to really understand how to make GoogleBot the "content" where on the page? Solution it? Nature is the use of the id attribute, or the HTML5 tag hug!
Reduce the anchor text for the title of search results : In the past we often find that one thing, Google's search results, sometimes the title is not what we set the title (in the past we started ignoring the title tag in Google (title) set a chat before), now Google is the rule that one of the anchor text from external influence. However, Google found that the best may not be a determining factor (as anchor text too much garbage), so in the future depends on the title or the title and the decision of the correlation between the content.
Russian search algorithm improvements : nothing to do with us more, we skip it. Interested to see the original.
Applications to improve search results : Recently we find that, if you Google a music App, or when the search results will be the introduction of these applications, this is actually a semantic search is an important indicator. We know that Google with other search engines began to use Schema.org semantic labels, the application is perhaps an experiment.
Image Search adjust signal : a picture is repeated over a number of pages used in the search signal, and now Google has decided to cancel the weight.
"Fresh" content weight adjustment : In last week's announcement algorithms to adjust , we will see more new content easily in front of the search results. This can often become outdated information to solve some of the top search results (so remember the last time to see the food issued a document to see the time after one year may be a lot of good shops would have to change mine shop). This ranking rule like the old Bing page with very different rules, I would like to see this many SEOer rule changes should be quite a headache. Fortunately, however, if you update a Web site often, in fact, will be classified as "excellent" ranking indicators.
"Official website" weight adjustment : do SEO often worry a thing, that is often some strange web page often to climb even higher than the official website (such as restaurants, tourist attractions, often flooded by blog), the adjustment in the in, Google will enhance the proportion of the official website. Unfortunately, Google does not tell us is how to determine whether a site is the official website.
Date of search results to improve : If you have used the Google search between the date range, in fact, the last date of search not easy to use, and often set the date range, the result is still not the time come within the scope of the website results. So how do you adjust it? Perhaps the date of HTML5 tag should do the job.
Improved real-time search: the last part of the input method for real-time search experience is not good (especially non-Latin), this adjustment also improved this section. Above is the Google algorithm adjustment of SEO a lot of friends who are interested can study about it, we will continue to track.
