Yahoo Turned off After Bing SEO Company Also Lie

Yahoo's search results because of the recent changes provided by Bing, it created a Yahoo search rankings to move the big wind, can be heard everywhere, in fact, a number of pseudo SEO company for customer response, the day that senior and friend on Facebook to stay in the Facebook Art with his friends under the pseudo SEO company dialogue process, this process I can not help but worry that Taiwan's pseudo SEO company in the end have to lie How long?

Friends: how to change after Bing, SEO very poor results.
pseudo SEO Company: ex ~ ~ We re-observed. If you want to stand up, then use the new website Oh!!
friends: ? ~ ~ Oh this is
pseudo-SEO Company: In addition can not free to change the page title, page title to be consistent, or Bing will find the site.
friends: ? ~ ~ Oh this is
pseudo SEO company: you have to change their own site content, it can not guarantee ranking charge by Hello ~ ~

Where errors?

Yahoo (Bing) like the old site, in the same condition, Yahoo (Bing) preferred the older domain. So use the new Web site is the wrong advice , so if your SEO company to tell you, advise you for a SEO company faster.

Each page title should be consistent, this is the wrong perception, we on Bing SEO, so Bing official told you in the "code optimization" has been mentioned in the paragraph: the title of each page to have different , but This is not what I said, is Bing said , you listen to whom?

Change on their own site content, can not guarantee rankings, this is simply the best example of shirking shirking, even the lack of SEO knowledge out of the question.

How Effective The Right to Submit a Sitemap to Search Engines

In any of the SEO articles or books, tutorials, some will tell webmasters: If you want to do SEO , will submit your site map ( Sitemap ) to search engines. And will lose a few established free site map (Sitemap) website gone (seems to have including myself). Then, we will head covered, do not know how to do is right, everyone says there is submitted, but the effectiveness seems to see, WHY? Sitemap not finish because like with the program, which is also a strategic planning behind it.

Built according to different properties of different content Sitemap

Sitemap fact, there are many types, as long as they meet the Sitemap 0.90 specification , can be referred to Sitemap Site Map , which commonly are::
sitemap.xml (the most common format)
Correct compilation of rss.xml or atom.xml
Plain text file (urllist.txt)
I have the time in class with students would often say: "The Sitemap is like a real map, you go to a strange city, you will either need to buy a paper map is either need is to open the phone or GPS. But we all know, paper, although in general the map is fixed , but some new roads or newly opened stores, which may be updated information , or through the Google Map, or you can update the map data of the GPS would be more appropriate point. " to remember this, then, is aware of the main spirit of submitting a Sitemap. So we can know

Will not move, compiled sitemap.xml, will move with rss submit

Sitemap of the important concepts

to know one another concept, Sitemap of its main purpose is to prevent search engine crawlers do not include the complete content of the website, so submitting a Sitemap is insufficient to make up the search engines, thereby accelerating the speed of web pages included to achieve the purpose of search engine friendly. So, before you build a site map must distinguish between a good site structure and the properties page, to decide how to prepare your site map. In general, the first tree first picture out of the site, the importance of each page (priority) and the update frequency (changefreq) decided on, and so to write into the basic Sitemap.xml; then be frequently updated or The page will be something new (such as: news.php, goods.php), the RSS Feed of formats. Submitted, it will have two formats for Sitemap submission, so the future no matter what the content or new products, it can ensure that search engines can be included through the Sitemap to the right. How to write correct Sitemap.xml and rss.xml architecture, sitemaps.org in fact, have told you, I think I'm not tired out of here. So if you are using your blog as the official website to use, in fact, you will directly use the blog as provided by the rss to your site map to submit; other CMS, like WordPress also has a related packages can help automatically generate Sitemap and submit; that a commercial Web site if you are just on the preparation of good your Sitemap.xml, do submit it! Remember, not moving, compiled sitemap.xml, will move with rss submit .

The actual results

A customer is trying to come up previously on why search efficiency is poor, through the analysis found that, in addition to Web format issues, the other is the wrong question Sitemap strategy. So just as said earlier strategy, I often ask them to add a large number of pages, compiled rss format for submission. After the update site format and submit a Sitemap, the effectiveness of the past six months included the following chart:

I believe, to the side of your Sitemap are not the same concept should be with in the past, and go and create your Sitemap and submit it!

10 Google Search Algorithm to Adjust

The day before yesterday (11.14), Google's official blog in the obvious, made ??public in recent months, Google's search algorithms and ranking rules (previously often are Matt Cutts in his blog did not have a ride on a ride of Sui Suinian it) then what is the adjustment of the ten algorithms, how should we adjust for the ten to improve our SEO strategy?

Cross-Language Search : In fact, in previous cross-language search algorithm to adjust for the "correct spelling" requirement could lift the veil or two, which includes South Africa, Dutch, Malay, Slovak, Swahili, India land, Norwegian, Serbian, Catalan, Malta, Macedonian, Albanian, Slovenian, Welsh, Icelandic. Unfortunately did not see the Chinese in this column.

Focus on content, and the top of the page and navigation bar to reduce the weight of the contents : This can be also said that "content is king" in the direction of the importance of SEO strategies. Therefore, site engineers and site structure must SEOer for a little thought, to really understand how to make GoogleBot the "content" where on the page? Solution it? Nature is the use of the id attribute, or the HTML5 tag hug!

Reduce the anchor text for the title of search results : In the past we often find that one thing, Google's search results, sometimes the title is not what we set the title (in the past we started ignoring the title tag in Google (title) set a chat before), now Google is the rule that one of the anchor text from external influence. However, Google found that the best may not be a determining factor (as anchor text too much garbage), so in the future depends on the title or the title and the decision of the correlation between the content.

Russian search algorithm improvements : nothing to do with us more, we skip it. Interested to see the original.

Applications to improve search results : Recently we find that, if you Google a music App, or when the search results will be the introduction of these applications, this is actually a semantic search is an important indicator. We know that Google with other search engines began to use Schema.org semantic labels, the application is perhaps an experiment.

Image Search adjust signal : a picture is repeated over a number of pages used in the search signal, and now Google has decided to cancel the weight. 

"Fresh" content weight adjustment : In last week's announcement algorithms to adjust , we will see more new content easily in front of the search results. This can often become outdated information to solve some of the top search results (so remember the last time to see the food issued a document to see the time after one year may be a lot of good shops would have to change mine shop). This ranking rule like the old Bing page with very different rules, I would like to see this many SEOer rule changes should be quite a headache. Fortunately, however, if you update a Web site often, in fact, will be classified as "excellent" ranking indicators.

"Official website" weight adjustment : do SEO often worry a thing, that is often some strange web page often to climb even higher than the official website (such as restaurants, tourist attractions, often flooded by blog), the adjustment in the in, Google will enhance the proportion of the official website. Unfortunately, Google does not tell us is how to determine whether a site is the official website.

Date of search results to improve : If you have used the Google search between the date range, in fact, the last date of search not easy to use, and often set the date range, the result is still not the time come within the scope of the website results. So how do you adjust it? Perhaps the date of HTML5 tag should do the job.

Improved real-time search: the last part of the input method for real-time search experience is not good (especially non-Latin), this adjustment also improved this section. Above is the Google algorithm adjustment of SEO a lot of friends who are interested can study about it, we will continue to track.

Web Site Owners Should Pay Attention to Google Adsense Advertising Program Policies

From time to time there will be owners complain that their google adsense account is closed or suspended, and some sites even this brought a lot of trouble, if you want long-term stability through google adsense sites advertising revenue, then the full understanding of program policies google adsense advertising is a very necessary, otherwise, probably because of the lack of attention being a stop adsense account. If your account is canceled the result will be a very bad thing to re- apply for google adsense account not only faced with a new web page template to change the amount of work increased, and can not apply for adsense account with a first name, if not applications with their own name, then google ads in the collection of good commission checks will also bring great trouble.

google adsense program policies related content very much, this site will be finishing some of the most important information for the "Webmaster should be noted that the google adsense advertising program policy briefs" I hope for your site convenient way to make money.
A false click and click on the ads themselves

Click either manually or through software google your site ads are strictly prohibited, you can not even see your site in order to conduct an ad click, or face punishment account is disabled. Of course, if you accidentally click on one or two occasionally not be enough to delete the account, but remember that continuous advertising google ad clicks detection system will be a record, do not take risks, there are too many individual owners have paid the price.

Second, to encourage visitors to click on ads
In addition to self-Click advertising, to encourage visitors to click on your ads is not allowed. google advertising program policies and regulations:
• Do not use "click the ads," "support us" "this link" or other similar words encourage users to click on Google ads.

• Do not use arrows or other eye-catching graphics to the user's attention to the ads on the
* next to the ad may be placed in a separate misleading picture

• Do not send harassing e-mail in bulk display ads or unwanted third-party sites running advertising to promote websites

· shall not viewing ads or performing searches and reward the user, or to a third party for the promise of reward such behavior.

· Above Google ad units may not place misleading labels, for example, marked "Sponsor Links" but not actually "collection site" ads.

Third, the site content in line with Google ads content policy
Displaying Google ads may not include:

* Violent content, racial prejudice, or advocacy against any individual, group or organization.
· Pornographic or adult content
* hacking or hacking of the content
* Illicit drugs and drug paraphernalia
* Excessive profanity
* Gambling or casino-related content
* the compensation clicking on ads or offers, performing searches, surfing websites, or reading E-mail the program content.

· Web content or too many keywords appear in the code, there are repetitive or not relevant
· To improve the site's PageRank and other sites search engine rankings of fraud or manipulation of the content or structure
* Sales or promotion of weapons or ammunition (eg, firearms, fighting knives, etc.).
* Sales or promotion of beer or liquor
or tobacco * Sales or promotion of tobacco-related products
* Sales or promotion of prescription drugs
* Sales or promotion of copies of copyright protected goods or counterfeit goods
* Sales or distribution of term papers or student essays
* Any other illegal, promotes illegal activities or violate the legal rights of the content.
· Copyrighted material

* If the page is protected by copyright shown on the content, only to obtain the necessary legal authority are entitled to display only when the Google ads on these pages.
Four, Google ads modalities of the
· Google ads should be easy for users to browse and should not contain too many pop-up window.
• Do not replace the AdSense code, unless expressly permitted by Google, nor in any way manipulate the standard ad behavior.

· Displaying Google ads may not contain hinder site navigation, change user preferences or initiate downloads of pop-ups or pop-up window.

· All AdSense code must be pasted directly into web pages and not have any changes. See the AdSense program may not replace any code or change the advertising behavior, goals or delivery method. For example, clicking on Google ads should open a new browser window.

· Site or third party may not display Google ads, search box, search results, or referral buttons as a toolbar and other software applications, the results of the action.

· AdSense code may not be integrated into any software application.

· Web page containing AdSense code may not be triggered by any pop-up window, to direct users to unwanted websites, modify browser settings, or interfere with Web browsing experience other software loaded. Publisher is responsible to ensure that no ad network or the signatory agencies to use such methods as web pages that contain your AdSense code to bring traffic.

· To provide content such as through the referral link, not force or require end-user acceptance. Publishers may not offer AdSense referral unit at the same time to user requests for e-mail address.
Five, Google ads showing the number and location requirements
· Each page can display three ad units.

· Each page can be placed two Google AdSense for search box.
· Each page can also place a link unit.

· In addition to these specific ad units, search boxes and link units, each page can also promote products or services for each to place up to two referral units.

· In the AdSense for search results pages, in addition to Google provides the ads with the search results only display one ad link unit. In addition, the search results page may not display any other ads.
· Any Google ad or Google search box are not allowed in the pop-ups, pop-up window or e-mail display.
* Page elements not obscure any part of advertising.

• Do not place Google ads on any non-content pages.

· Whether content is relevant, not only Brigadier General Google ads placed on web pages specifically for display in advertising.

Sixth, improper search engine optimization (SEO)
Even if your google adsense advertising plan in line with the provisions of the policy, but the site measures used improper SEO (search engine optimization cheating, such as accumulation of keywords and invisible text, jump pages, spam links, etc.), then you lose will not just adsense account, your entire website disappeared from the google search engine (Baidu also will be subject to penalties and other search engines). Therefore, as the contents of google adsense publisher, it is best not to do little tricks, so s wisdom wrong.

Web site to make money through google adsense based site has compelling content, and these areas are more relevant to the content of advertisers put google adwords search engine keyword advertising, that money is an effective site-based Web site operators , there is no good site operational capacity is not enough.

The First People to Make Money Using The Internet

In the author's "Email Marketing" and "network marketing foundation and practice" second edition has been introduced in all, in 1994 had already seen the first use of the Internet to make money, even though with the Internet's first personal ways to make money by network criticism, but this idea make money online Internet business applications led to the beginning, and make money through the Internet provides a great imagination. The seeds of network marketing is to make money from this improper method of the network. Here is the two American lawyers who use the Internet to make money online story.

The first way to make money on the Internet is advertising in the news group information, the first people to make money through the Internet is not a well-known sites, but two American lawyers! Email and WWW in the widely applied before, newsgroups (newsgroup) is the primary way people communicate with each other, one of the early Internet marketing news group is the main site, is the cradle of Email marketing can be. April 12, 1994, two in Arizona, United States immigrant visa consulting services to lawyers Laurence Canter (Cantab) and Martha Siegel (Siegel) (two for couples) to a "green card lottery" advertising letter sent to the They can be found in each newsgroup, which caused an uproar at the time, their "mail bomb" for many service providers of the service in a paralyzed state.

Interestingly, the two lawyers in 1996, also co-wrote a book - "Network to make money technique" (How to Make a Fortune on the Internet Superhighway), the book describes their brilliant use of the Internet through the network to make money: by Internet advertising information, only spent $ 20 fee for Internet traffic attracted 25,000 customers and earned $ 100,000. They believe that through the Internet Email marketing is virtually unprecedented marketing without any cost. Of course they did not consider the feelings of others, so do not calculate the losses suffered by others.

After 1995, Canter fact is no longer practicing law, but in computer software development. In July 1997, Laurence Canter lawyer's license suspended for one year, partly because of spam. Until now, many still claim that spammers collect e-mail address through directed to carry out "Email Marketing" can make your product a household name overnight, or even 10 years ago, and two lawyers in the tone exactly the same, but the network environment has changed a lot, regardless of how much to send spam, and can not produce any magical effects.

Canter and Siegel to make money from the Internet after more than six months, to October 27, 1994, online advertising was the official birth of the world's most famous Amazon online store was established in July 1995, more than "the first person to make money online "The birth as late as 15 months! Now, there are still many companies or individuals to send spam or sell email addresses collected illegally for profit, in fact, Email marketing can deceive some of the lack of understanding of the business. In fact, both Canter and Siegel, is still in the sale of e-mail address or send spam, and regardless of whether those messages played a marketing effect, this approach can not be called a real Email Marketing.

Saw the first people to make money using the Internet network of the story, giving us the inspiration, the use of spam (junk information dissemination) way to make money is held in contempt of man, and may even be punished by law. Page as such, subject to the site make money online ways to make money way to introduce the network are legitimate, honest way, mainly because some well-known companies such as online advertising alliance will be more suitable for small and medium sized website traffic into revenue earning models and techniques, such as google adsense ad network, Baidu Union.

google ad network is the largest number of sites to join, affiliate advertising commission one of the highest, if you have your own website or blog, add adsense ad network will be free

Learn to Make Money with Network Marketing Methods

Interesting study of network marketing is that Web site operators can have useful knowledge, to make their sites easy to make money through the network. Network to make money, simply by selling products online (including both physical products and digital products) or by running a profit by way of advertising online advertising revenue, the easiest way is to make money through online advertising. In fact, Internet marketing courses, have been included in these basic ways to make money via the Internet. Therefore, the study of network marketing, the Internet should naturally know how to make money, while making money in the process can further deepen the understanding of network marketing, it can be said that although the purpose of learning network marketing is not entirely in order to make money through the network, but also make money online best practice online marketing one of the ways.

So we can analyze: run the site for what is most difficult? The biggest problem is no one to build the site visit, that is, the lack of visitors, and one of the reasons is the lack of visitors did not use reasonable means of website promotion. We learn the most basic elements of network marketing is the website promotion methods, because the site is to promote the basic functions of network marketing, network marketing, network marketing program in a large number of methods are for website promotion and results-based management, such as website optimization and website easily with design, search engine marketing, blog marketing, viral marketing, online advertising, site traffic analysis, to understand and master these networks through the practice of marketing methods, but also that their site is not visited it? These are all the most professional website promotion methods ah!

Site can not gain access to another important reason is that there is no reasonable profit model, you can not monetize traffic, visitors can look at click and bye. These problems, when the system after learning the network marketing programs do or problem? We have studied online marketing methods, introduced through the network marketing membership (Affiliate, affiliate marketing) to allow the basic principles and methods of revenue, these Internet marketing methods but also for their own websites to provide a viable way to make money. When given a certain amount of site visits and will visit with the amount of revenue into the channel, but also that their knowledge of network marketing do not translate into earnings?

The most popular web sites for small and medium model to make money is to join a large site network of alliances, such as Baidu theme promotion, google ad network, Dangdang Alliance website. These websites not only provide a large network of advertising / high commission or online sales, and enjoys a good reputation, generally does not appear site owners do not pay commission to do. About how to select Affiliate website topic, please refer to the author in the network marketing teaching a special article published on the website " website to make money how to choose the network alliance . " If your own personal website or blog already has a certain number of visits, you can now apply for google ad network.

Through The Google Ad Network is Not Easy to Make Money

As the collection every month to the investment bank's U.S. dollar check google adsense, and even international business department of the Merchants Bank staff on the understanding I have. In early September 2007 to handle the check-collection procedures Merchants Bank, the Merchants Bank staff who asked me how the monthly income of less? He also told me that google checks each month to the collection procedures for many people (usually in the month received in Shenzhen from Hong Kong sent a check google), but mostly a few hundred dollars, a check for over $ 1000 are are rare. It seems that my income is still relatively high.
In fact, these google ads can receive monthly commission checks of owners are also lucky, because at least 100 dollars (a month or $ 100 total) to qualify for a check, and more owners may be hard to wait year did not receive a check. I have some statistics that can illustrate these have been registered google adsens account but did not earn a $ 100 case:

Observed by the new website for online marketing google ad network 's promotion, though there are hundreds of users each month registered adsens account, but in 6 months you can earn $ 5 less than 10% in 6 months to reach $ 100 even scarcer. Visible, to make money through google ad network easy! Poor, especially those operating personal website, if you can not make money a long time and may even lose patience and give up this money through google ad click patterns. Then the individual sites in the end how to better use google adsens network make money?

In fact, on the site to make money, we should open some more eyes on either google ad network, affiliate make money, or other methods, ultimately need to have a good site operational status, if the value of content and services and on this basis, the effective promotion, to gain access to the growing volume. In other words, the problem is based on web sites to make money operations: basic elements, including site optimization, web content planning, website promotion, website access statistics analysis and optimization of online advertising alliance. On Web site operators and web advertising network optimization and other topics, this site will be given in the relevant article described.

Why Are These Methods Can Not Make Money Online

Introduce the network on the Internet there are many temptations to make money, but many so-called method not only can not make money online, some people may even strayed into the wrong path network of direct sales, if not a strong ability to distinguish, ranging from financial losses, re- the business of personal networks cause great mental shock. Although the Internet has a way to make money, but money is not so simple.
If you know the article describes several common network to make money scam, will understand why these methods can not make money make money online, including: multi-level marketing (MLM network); no third-party web site Alliance of credit; exchange click advertising network; Spam and other money making.

(1) multi-level marketing (MLM). Multi-level marketing is often said that the pyramid scheme, but the Internet has changed a pattern only, in fact, Internet pyramid scheme. Network Marketing in various forms, is not limited to health care products, cosmetics and other physical products, and more digital products, such as educational software, network space, and so on. The basic model is the first payment of a fee on to your home (or manufacturers), and then off the assembly line way to get through the development commission. This network of direct sales network is often not related to deep for some new users are tempted and eventually cheated. In fact, Network Marketing is not hard to identify. Online to join any formal Network Alliance (Alliance website or call, formal academic term called "network marketing membership" or "affiliate marketing") are free, such as Sohu Alliance, Alliance and many third-party websites Dangdang Network Alliance platform , when a certain effect after the commission paid to you by the merchants. Any affiliate program, if you pay first, it must be careful, and we can conclude that there are certain basic network characteristics of pyramid schemes. Do not expect to make money through direct sales network, not every day, if you calculate how much development can be much off the assembly line, because stupid people do dream of getting rich are a minority, most people are awake.

(2) third-party websites no credit union. Now many sites alliance is entrusted to a third party business, but some of the credit union did not develop the platform after members often do not pay membership site commission, and commission of fraud may exist, as many webmasters commission income is not tends not to seek justice for little money, we can only eat their own Yaba Kui, in vain for the Alliance Web site devoted. [FAQ: how to choose the site to make money Affiliate? ]

(3) click on the ads exchange alliance. Some pay per click advertising network to join the site (such as Google AdSens, Baidu theme promotion, etc.), spontaneous formation of exchange click ad networks, click on the ads through the alliance with each other way to get advertising commissions, in fact, this approach can easily be advertisers monitor, which often results in their own affiliate account is canceled, all affiliate advertising commission, whether natural or produced by click click alliance will eventually be generated back, white busy for a while, but eventually disgrace losing money. Add to Google AdSens google webmaster should know that clicking on the Alliance has a strict monitoring, if it is found, owners will never lose money through Google AdSens advertising opportunities. Therefore, owners must make money to faith-based network, so the money earned heart was at ease. [Discussion: Google Adsense account is canceled because ]
Google Adsense account yet? Now the Google ad network to your site:

(4) send spam to make money. Some sites encourage users to forward e-mail, or by sending the number of how many other ways to pay your advertising costs, but a lot of spam is illegal, and ultimately not only not receive any advertising, and even may be related to network access service providers or Department of sanctions.
According to the author many years of experience operating personal website, make money online is not easy , no professional knowledge of the network and persistent efforts, hoping to make quick money through the Internet is impossible. For most of the limited size of the individual sites, through high reliability of sites to make money is a more viable option, choose to join on the Alliance website, please refer to the author in the network marketing teaching site published a special article, " Web site to make money how to choose the network Alliance . "

Website How to Make Money?

Website owners how to make money is a topic of common concern. If you have your own personal website, through a personal web site owners to make money is certainly the largest, is also part of sustainable business development personal site one of the engines, but the reality is that most of the website are not optimistic about profitability, it was reported that money capacity of the individual sites usually can only make $ 500 a month, although the majority of personal sites by adding a variety of network alliances, placing a lot of online advertising, but almost could not make money through the website (except those just out of personal interest and maintenance of the site or personal home page).

Currently the main mode of personal websites to make money is through the web site Alliance for advertisers to advertise a return, this Web site to make money method requires two basic conditions: first, there is a certain site visits; second is to select the appropriate network Union.
These two basic conditions are in fact is, the individual Web site operators must consider the basic question of how to determine the site's business model, how to promote the site and put in what form of online advertising, etc., as many personal sites are part-time maintenance, and not put a lot of promotional resources, usually only network to promote the use of some conventional methods of promotion such as search engine optimization, website links, online community and blog marketing, most individual site visits are limited, every day tens of thousands of PV the following website a majority, and some even less than 10,000 page views. Although these individual site traffic is not high, but not to say you can not make money, the key is how the limited amount of access into the largest gains.

Often see a number of sites filled with a variety of sites affiliate advertising, perhaps the owners eager to make money, always want to show the limited page space ads as much as possible, but in fact too much advertising (especially with the Web Content not highly relevant advertising) is difficult to cause the user's attention and clicks, so my personal experience is to choose the most suitable of sites, rather than too much advertising alliance. Actually choose the most relevant and commission a reasonable proportion of the gains ad networks may be higher than the same time put more than one affiliate advertising.
When a selected network of alliances, the need for ad placement, advertising and so-depth study to fully understand the user to access information through the website of the behavioral characteristics, in order to get the best advertising results (which means to maximize the site's advertising revenue .)

I tried a number of individual sites in the network affiliate advertising, the final confirmation will Google AdSense advertising network as the only option, so eliminating the need for more management time affiliate ads, you can concentrate on the content of the site, these high quality original content to get more users to access further, creating a virtuous cycle, increasing site revenue. Before running Google AdSense ads in the monthly income of less than $ 500, in the google ads and other affiliate advertising co-exist when the total monthly income of less than 1,000 yuan, then only put Google AdSense ads, the site instead of a straight line revenue growth of 30 per month from the original more than $ 1 and a half years later has grown to 2,000 dollars per month, while investment in the site operation and maintenance of personal time is not more than before, and even feel more relaxed.

Affiliate commission by the analysis of data that, Google AdSense is the most benefit for the members website, membership site in 2006 for the global advertising commissions paid over $ 3 billion, the domestic advertising site to get a commission no exact figures, but according to also estimated the level of several billion yuan, which is a huge market. Because of this, and now many personal Web site or large commercial sites are added to the ranks of Google AdSense advertising network, such as large domestic IT portal, such as SAN FRANCISCO, SAN, IDG, ZDNET, etc., 2007, Sina and google become strategic partner, Sina news also joined the google ads.

So, my personal view, if your website is not large scale, if you want to select the network alliance, then, will Google AdSense advertising network as the first is more appropriate. If you want personal web site to make money, you can now apply for google ad network
In fact, according to the author's analysis, the personal website google ads immediately joined the alliance, the promotion and operation of the site if not good, then, should be able to feel the " Alliance to make money through google ads is not easy
.
" If you are a google adsense publishers, hoping to earn more income through google ad words, choose the ad formats and advertising optimization can refer to the author's article, " commission of three optimized for adsense ads from 30-2000 U.S. dollars . "

Google Ad Optimization Experience: Let The Ad Click Rate from 0.5% to 3.0%

If you have a google adsense publisher content, the background can be seen after login account each month to send from the google adsense optimization recommendations (such as "optimization September 2007 report"), these recommendations are sent automatically after diagnosis, may also not specific enough or targeted enough strong, if you want your website to achieve higher income, but also need to know more google adsens advertising program policies and optimization recommendations. In the google adsense online support page provides a lot of content to refer to this article based on his personal website optimization experience google ads, google ads to you some optimization experience, hopefully help the site owners.
Online marketing new observation site from the end of October 2004 google adsense websites that support the Chinese start to apply for google content publishers, but in the early ad click-through rate is very low, usually only about 0.5%, in more than a year's time, after Three optimization, the current ad click rate averaged 3.0%, adsense click advertising revenue from the initial commission of 30 U.S. dollars per month to the current more than $ 2,000 (which includes the google products provided later referral earnings). This effect is also achieved because the Web site's traffic is growing, but the web site optimization or advertising played a decisive role.

Why is my website advertising click-through rate is only 0.5%?
Start running on your site content associated with google adsense ad within the first few months, noting that the average ad click-through rate of about 0.5%, and some channels even as low as 0.1%, initially, does not think, that this text ad click rate is not high is a normal phenomenon. A chance to see the success of an introduction google adesense case, advertising click-through rate is 1.5%, this first time on their own site's advertising model had "optimization" of the idea.
The first ads, in fact, no sense of optimization, there is no access to information on the user behavior analysis is only based on the original page layout templates, the appropriate ad code into it. The first optimization is also made very simple, but according to custom advertising channel statistics, will remove the ad click-through rate is too low, such as the top of the page 468 × 60 ad unit, page templates on the right 160 × 600 skyscraper Building ad units, etc., while the 728 × 90 banner ads placed on pages below the main navigation bar.

After these changes, in a very short period of time, the average ad click rate reached 1.2%, once I was very satisfied with this result. But in fact this is still not the best advertising model.
Second Optimization: Ad click-through rate raised to 1.8%
In the view of some foreign site, we found one of the adsense ads usually look no border, it seems to be the body of "fusion" together, and ad text, URL, etc. also can customize the font color. So carefully check the google adsense set of the latest features, the original can be "palette" to further optimize your ad impressions. I can not wait to put all the ads are set to no border, and to make the background color and the page look more coordinated. After this optimization, ad click rates to 1.8%, advertising revenue reached $ 400 per month or more.

As the commission saw the google adsense growth, further improve the website to earn advertising commissions by interest, during which the site operations, continued to increase a lot of original content, site traffic has more than doubled from a year ago These original content for the future to gain more income basis.

Third Optimization: Ad click rate of 3.0%
For 1.8% CTR and $ 400 per month income, since that this is already quite good results, because at that time, the traditional BANNER ad click rates are usually below 0.5%, while the amount for the visit was only 30 000 more PV's personal website, if obtained by other ad networks are usually monthly income less than 1,000 yuan.

But shortly thereafter, google adsense to provide a more detailed optimization recommendations, based on these recommendations, I left in the body of the page content to place the 300 × 250 medium rectangle ads, and use color version with a "fusion" approach, making advertising more attention. In addition, the top of the page to image formats such as product launches google advertising (such as the Firefox browser to download, Picasa2 photo software download, etc.). With this adjustment, the average ad click rate of 3.0%, google product launches ad click rate of 1.0% or more, so the combined effect of making the site a better level of income (relative to the sites, the same size).

Nearly three years through their adsense advertising experience, can be summarized as two points: first, to choose the right ad format and ad placement; second, and most importantly, improve adsense revenue is simply advertising commission website operational issues, is to carefully operate their own websites, quality content to win customers.

Why Little Business Online Mall?

With the development of Internet applications and e-commerce are booming, a large number of companies have launched or are planning their own e-commerce, and the emergence of a group of outstanding business over the Internet mall, such as Li Ning, the online store. However, most companies can not be optimistic about the effect of online store, and built a long time but with little success, very few orders.
   
Enterprises to develop e-commerce is not to build a web site put the price marked on the product so simple, mall sites related to the operation of information flow, capital flow, logistics and other functional modules, and complete the purchase of decisions affecting the optimization of all factors. These elements are:
   
Web site credibility: no one wants to a very low credibility of the website shopping. Improve the credibility of the site there are many ways to publish their address, such as fixed telephone information, online contact information, provide the relevant certification authority information, a user registration feature for e-commerce site, a clear privacy policy and website responsibilities application is necessary.
   
Shopping process friendliness: even if the user has to purchase intention, if not friendly shopping process, the user may still drop out. In particular, the eradication of the shopping process can not complete the case. The entire shopping process to try to smooth, simple, and guide the user through the whole process until the payment and avoid the middle so that the user out of the process.
 
Payment: The payment method used to provide the user to ensure that users can easily successful completion of the normal pay.
   
Delivery: Delivery to provide appropriate and reasonable distribution costs.
   
After-sales service: online shopping to buy another worry that inappropriate or damaged goods, sound and thoughtful return policy can eliminate the user part of the concerns and enhance the confidence to buy.
   
Other affected sites the user experience and access volume and other factors, such as web part design, product classification, page loading speed, search engine optimization level, website promotion.
   
New competitive network marketing management consultant will soon release a "business B2C Web site operators Strategy Report" in the business operations of mall online survey found that companies operating online store there are many problems: poor web site usability, shopping process is not friendly, credibility, related services such as payment systems, distribution, return imperfect, and so on.

Corporate Web Site Optimization Strategy Research Report

"Corporate Website Optimization Strategy Report" to small and medium sites for the study, the internal elements from the Web site optimization and optimization of both external factors to optimize the site conducted a systematic investigation and analysis, website optimization companies found fundamental problems that exist in , summarized the general content of corporate Web site optimization website optimization and implementation risks, and made the effective implementation of site optimization Ten questions and suggestions.

New competitive network marketing management consultant "corporate web site optimization strategy report" for all SMEs to develop and implement site optimization strategy of universal significance, is a true, most professional web site optimization guide system for SMEs.

"Corporate web site optimization strategy research report," the research methods and conclusions of the study not only for network marketing professionals, reference, or as a corporate Web site optimized operating guidelines, regardless of the site construction / site optimization service provider, or the enterprise network marketers, are a rare site optimization professional literature.

"Corporate web site optimization strategy research report," the main elements:

This study is divided into 13 chapters, about 60,000 words and 79 pages, the main as follows:

(1) website optimization research background and research methodology (Chapter 1 of the report): describes the basic idea of ??web optimization, sample source and corporate website optimization strategy research methods.

(2) business website optimization evaluation index system (report Chapter 2): Introduction to Small Business Website professional evaluation system, including access to information from the convenience of users, site structure, site content, page layout, site columns and content at all levels page information search engine friendly, website in major search engine performance.

(3) of the sample within the elements of the corporate Web site optimized indicators detailed investigation and analysis (report Section 3-6): the indicators for each sample site evaluation, including evaluation of manual analysis and evaluation, and both online and in detail record of the indicators for each site evaluation results. Website Optimization survey include the following: user access to information optimization, website optimization, website content optimization, website operation and maintenance optimization, search engine optimization for each category has several sub-specific evaluation. Optimization of the basic elements of the site gives a comprehensive operational recommendations.

(4) external corporate Web site optimization and search engine optimization elements visibility investigation and analysis (Chapter 7-10): survey of business conditions included in the site search engine, links to internal and external corporate website links, different keyword search when the site search engine visibility, etc., sums up the enterprise search engine optimization in the most talked about typical problems and put forward specific instructions.

(5) website optimization case study (Chapter 11): indicators of site optimization by statistical analysis of survey data, the typical corporate Web site for some issues in-depth analysis, the performance of their problems and root causes of all the corporate Web site can learn from and avoid Web site development and revision of material misstatement.

(6) the general strategy to optimize SME websites and content (Chapter 12): By optimizing the site investigation and analysis of the indicators, summarizes the general problem of corporate Web site optimization, site optimization and proposed a general strategy for SMEs, as SMEs and web site optimization marketing service providers during the design, development of network marketing strategy decision-making basis. Taking into account the promotion of website content is most difficult for SMEs, especially for search engine friendly website content website promotion strategies and content resources to extend the implementation and optimization methods are described in detail.

(7) business website optimization implemented in the top ten issues and recommendations (Chapter 13): Although SEO is not a highly technical work, but need the right ideas and systematic website optimization website optimization to guide, while optimizing the website avoid the implementation of some important errors. The final report of this study, site optimization for enterprises to develop an overall strategy and effective implementation of the proposed site to optimize the overall recommendations.

(8) diagnostic index website search engine optimization system introduced (Appendix A): the new competitive network marketing and management consultants to develop the site search engine optimization diagnostic system consists of a total of 8 class composed of 90 indicators, is the basic elements within the site (function, structure, , content, web design, etc.), external factors, competitors SEO comparative analysis of the situation carried out a comprehensive diagnostic evaluation, is currently the most authoritative search engine optimization evaluation system, the new competitive edge based on years of in-depth site on the foreign successful implementation of research and practical experience in a large number of website optimization is made on the basis of summary.

(9) "Web site search engine optimization norms" (Appendix B): According to the new competitive network marketing and management consultants to develop the site professional evaluation system and search engine optimization diagnostic indicator system developed for the site's search engine optimization to optimize the light implementation. New competitive "standard site search engine optimization" consists of five aspects of nearly 50 pieces of content.

With "corporate web site optimization strategy study" analysis of the findings and recommendations on the corporate Web site can greatly enhance the professional status and development of knowledge, to effectively improve network marketing, and service providers to carry out website building services market competitiveness .

B2B platform for SMEs Promotion Strategy Report

B2B platform for SMEs Promotion Strategy ReportB2B platform to promote the network is the most commonly used web promotion methods, new competitive network marketing management consultant studies' B2B platform for SMEs Promotion Strategy Study ", aims to understand the business use of B2B platform to promote the status and problems, as SMEs, effective use of B2B platform to promote the network to provide guidance. The core idea of ??the report: mining the value of B2B platform to promote the network.

B2B promotion of universal application of the main reason: B2B e-commerce platform application is relatively simple and mostly free. However, despite many companies in the use of B2B e-commerce platform to conduct a variety of different levels of network marketing and network trade, but in fact only in the low-level applications, the face of seemingly simple information dissemination and promotion, it is often difficult to find deep levels of rules and operating skills, only scratch the surface, submerged in a large number of enterprise information is the homogenization of potential users of information is difficult to be found. Therefore, the most difficult for enterprises to achieve significant results is the inevitable result. New competitive network marketing management consultant for various industries through a number of small and medium enterprises to promote the use of online B2B platform-depth research found that: B2B e-commerce platform to promote the value of the network is far from being companies found that only a general understanding of B2B platform to promote reasonable rules and master the method, based on the B2B platform to promote the network to carry out due to the power play.
"SME B2B platform promotion strategy report" main elements:

(1) SME B2B platform two websites in the application of investigation and analysis, including: B2B platform for effective information Home secondary domain name, company, product classification, product description and product description contains the keyword status, product images, and common address Online contact tools. According to the survey results, analysis of two websites in application status and recommendations.

(2) B2B platform, two websites in third-party certification investigation and analysis, B2B platform for the introduction of major third-party certification system. Web site has been certified is to improve the credibility of an effective method, but also enhance the network brand, increase consumer trust and to achieve favorable conditions for online sales.

(3) B2B platform, two websites in the visibility of internal investigation and analysis platform, the main survey include: Ali Baba and the China Commodity City B2B platform in the company's two websites in the information repository, portfolio of products catalog, information, blog, forums, Commodity dictionaries and other columns visible. Visibility through the platform site to find out about the two domain names to promote the use of resources within the platform.

(4) B2B platform two domain sites and website search engine visibility investigation and analysis: through the B2B platform two websites in search engine visibility of the investigation, analysis of B2B platform two websites in search engine visibility and website search engine visibility, and B2B platform for search engine visibility between the analysis, given how to improve search engine visibility B2B platform proposals and sets out the platform search engine visibility is good and bad TOP10, B2B platform for business promotion reference.

(5) B2B platform to promote the advantages of analysis, SME B2B platform to promote the existence of eight problems in induction, and in particular the operational level, the competitiveness of SMEs in the new B2B platform to effectively use the network to promote raised six suggestions for actions.

(6) B2B platform to promote the strategy summary, B2B e-commerce platform based on the five network marketing strategies: B2B platform for portfolio strategy, B2B platform two domains enterprise web application strategy to increase visibility within the B2B platform strategy to enhance the B2B platform two external visibility of the website domain name strategy, B2B platform to promote comprehensive utilization of resources and official website policy.

(7) to carry out the promotion of network-based B2B platform is a B2B platform for the various characteristics and application techniques to master, the report particularly common B2B platform to promote resources for a detailed sort, a summary of the basic characteristics of these platforms, functions, station and other promotional elements, including integrated class B2B marketing platform (including overseas promotion), the industry B2B marketing platform to promote export class platform, online shop platform more than thirty sites, B2B platform for SMEs to promote the use of third-party universal reference value.